Naturally curly-haired gals may often feel overwhelmed when it comes to caring for curls. However, LUS (Love Ur Self) Brands may help to simplify your routine with their customized 3-step system. Read our LUS Curls reviews to learn about the brand and their top products.
We discuss their top hair care products for curly hair, key ingredients, real-life user experiences, disadvantages, and more.
LUS (Love Ur Self) Brands: For Curly Hair Care Routines Simplified
Launched in 2017, LUS Brands has a simple mission: To drive women with textured hair to accept and embrace their inner, unique beauty. “Most of the time the lack of self-assurance can be attributed to not measuring up to what society deemed “beautiful” at the time,” says LUS’ founder Sahar Saidi.
The intention is to bring simplicity to texture-haired women’s routines with their simple 3-step system: wash, condition, and all-in-one styler. The formula is specially intended for women with wavy, curly, and coily hair that helps to enhance their natural waves and spirals instead of covering them.
Moreover, LUS Brands focuses on providing gentle, high-quality formulas by eliminating any ingredients that may jeopardize the quality of textured hair, such as sulfates, silicones, parabens, and more. Let’s check out the next section to find out about LUS Brands’ hair products.
LUS Brands Product Range
Made in Canada, LUS Brands offers a wide range of hair care products as well as accessories. Not only are the formulas free of harsh chemicals, but it is also dermatologist tested and approved, vegan, hypoallergenic, color-safe, cruelty-free, and safe for sensitive skin.
Given below is LUS Brands’ product lineup:
3-System Steps (customized for wavy, curly, and coily hair)
- Sulfate-free Shampoo
- Silicone-free Conditioner
- All-in-one Styler
Lus Curls also provides fragrance-free 3-step systems as an exclusive option for those who have a sensitivity to fragrance.
Black Label Line
- New! Split End Mender
- Healthy Scalp Serum
- Irish Sea Moss Gel
- Deep Condition & Repair
- Elixir Oil (for skin)
- Hair Perfume
Moreover, the brand also offers various curly hair accessories, such as hair dryers, brushes, hair clips, scalp scrubbers, and more. In our LUS Curls reviews, we give priority to taking a closer look at their top hair care products.
LUS 3-Step Systems
Those with curly hair often struggle with dry, frizzy, and unruly hair, that’s why you’ll need extra steps or attention when it comes to your daily care routine. LUS Brands provide a solution to simplify your curly hair routine while also being realistic about what they promise.
LUS 3-Step System is customized for different hair types, so you can pick the one that perfectly matches your curl types: wavy, curly, or coily. This system features a shampoo, conditioner, and leave-in cream, the basics we all need to get healthier-looking hair.
Let’s find out more details in the next headers.
First Step: Sulfate-Free Shampoo
- A Little Goes a Long Way: Our light-lather concentrated formula will cleanse your scalp and curls without stripping away their natural oils. Gentle and safe on sensitive skin, each wash will leave your curls looking and feeling naturally fresh. Add it to your curly hair care kit today.
- Infused With Shea Butter and Moringa Oil: Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.
- For Touchable, Defined Curls: No crunch, no cast, and non-sticky. LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. While this shampoo is made for all curl types, we recommend using it as part of our LOVE UR CURLS 3-Step System. It’s the first step before using the Hydrating & Detangling Conditioner and the All-in-One Styler customized for your curl type.
Benefits: Gently cleanse dirt, impurities, and grime while also moisturizing your hair in every wash.
Directions: Apply on your wet hair, gently massage, and rinse thoroughly with cool water.
This shampoo has a clear, lightweight texture that lathers fairly. Although it’s sulfate-free, the shampoo contains sodium C14-16 olefin sulfonate and other surfactants, which makes it a bit strong. The scent is pretty nice and not overpowering. They offer a fragrance-free option, too.
Moreover, it works well on all curls types and hair textures. But if your hair/scalp is too oily and full of buildup, you may need to double wash for thorough cleansing. Overall, for a sulfate-free shampoo, you’ll appreciate its well-cleansing ability.
Second Step: Silicone-Free Conditioner
- Nourishing, Non-Greasy, Silicone-Free: Creamy and moisturizing – this conditioner and hair detangler is made specifically for wavy, curly, and kinky-coily hair. It is sulfate-free, gentle, and safe on sensitive skin, and it will leave your curls looking and feeling hydrated, soft, and bouncy without weighing them down.
- Infused With Shea Butter and Moringa Oil: Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.
- For Touchable, Defined Curls: No crunch, no cast, and non-sticky. LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. While this conditioner is great for all curl types, we recommend using it as part of our LOVE UR CURLS 3-Step System. Apply this after using our Gentle & Moisturizing Shampoo and follow up with our All-in-One Cream Styler customized for your curl type.
Benefits: Detangle, condition, and nourish your hair for a smooth and soft finish
Directions: Apply the conditioner from roots to tips and let it sit for 3-5 minutes. Rinse with cool water.
Curly hair gets knotted easily, especially after shampooing. This silicone-free conditioner has a milky, a bit thick texture to it with a great slip. The conditioner also has a pleasant scent and doesn’t linger, similar to the shampoo.
The conditioner is great for those who struggle with hair dryness and damage for ultimate repair. However, those with over-moisturized hair may find it weighs down their hair. Kindly use the right amount to get that soft, bouncy hair without weighing it down.
Third Step: All-in-One Styler
- Get Soft, Defined Curly Hair: Let loose your luscious ringlets and springy spirals with this effective All-in-One Styler for curly hair. Repair, hydrate and style in ONE easy step. No stickiness, crunch, cast, or residue – just soft, beautifully enhanced natural curls.
- Infused With Shea Butter and Moringa Oil: Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.
- For Touchable, Defined Curls: LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. Simply choose the customized hair care system that’s made especially for you. No crunch, no cast, and non-sticky.
Benefits: Repair, moisturize, and style your hair for a soft, shiny hair look with waves or curls enhancing.
Directions: Apply on wet, clean hair evenly from roots to tips. Style your curls with finger-coiling or scrunching, then air dry or diffuse your hair.
Essentially, it’s a 3-in-1 leave-in cream that repairs, hydrates, and styles your hair at once. All-in-one Styler has a lotion-like, thin texture and nice scent, but is much lighter than its counterparts. Since it’s a water-activated hair cream, it is best to use it on wet hair before air drying or diffusing.
All-in-one Styler works best for all curl types, especially those with dry and damaged hair. However, it may be best suited for low-porosity hair due to its light texture. High-porosity hair may need an extra product with a thick consistency to lock in moisture like LUS Irish Sea Moss Gel.
Next, let’s take a look at the Black Label Line that is formulated to enhance your curl patterns.
LUS Black Label Line
While the 3-step systems are basic, Black Label was created to upgrade your hair routine to deeply nourish and repair curly hair. It is designed to target various hair concerns and needs, such as repair, growth, shine, curl patterns, and more. We cover products that help repair damage as well as enhance curl patterns.
Irish Sea Moss Gel
- Get Healthy, Hydrated, Ultra-Defined Waves, Curls & Coils: Finally, a gel that’s actually good for your hair. This medium-hold styling gel is curl-activating and provides extra definition and long-lasting hold while helping to repair and improve the look of damaged curls.
- Made with Irish Sea Moss and Acai, Passion Fruit & Rice Bran Oil Complex: Our innovative gel is made with powerful, curly hair-repairing ingredients that inject your hair with moisture and shine and improve the health of your curls over time with hair-resurfacing technology.
- For Touchable, Long-lasting, Defined Curls: Bring out the best in your natural waves, curls, kinks, and coils. Our Irish Sea Moss Gel is made for all curl types to help style and enhance your natural hair texture for curls that are soft, shiny, and extra-defined. No crunch, no flakes, no residue.
Benefits: Enhance curl definition, hair shine, and softness after styling with All-in-one Styler.
Directions: Scrunch the gel on wet hair after using All-in-one Styler or mix them together for quick application.
Irish Sea Moss Gel has a clear, runny texture that spreads on your strands easily. It doesn’t weigh your hair down and has a soft, light scent. If you want to level up your routine, this silicone-free gel can be a perfect option as it’s packed with lots of hydrating ingredients.
Irish Sea Moss Gel works best for extremely dry, damaged, and high-porosity hair. Its Hair Resurfacing Technology helps the ingredients to fill in the open cracks in the hair cuticles, resulting in well-repaired, soft hair. A little goes a long way – try not to apply on your roots to prevent limp hair.
Deep Condition and Repair
- Get Soft, Hydrated, Healthy Curls, Coils & Waves: More moisture. Less Frizz! This ultra-rich, nourishing deep conditioner injects your curls with lasting moisture to reduce excess frizz caused by dry and damaged hair.
- Express, No-Heat Hair Treatment: No more hopping in and out of the shower. Our Deep Condition & Repair formula works within 5-15 minutes to treat dry or damaged curls and protect healthy hair. No heat required!
- Made with 8 Key Curl Ingredients: Formulated with curl-quenching ingredients like Rosemary Oil, Aloe Vera, Avocado Oil, Jojoba Oil, Moringa Oil, Shea Butter, Vitamin E, and Provitamin B5 to help nourish, protect and repair hair, and bring your curls back to life faster.
Benefits: Help deeply nourish, moisture, and repair damaged hair.
Directions: Apply evenly on well-conditioned, wet hair and let it sit for 5-15 minutes depending on your hair dryness level. Those with extremely dry hair may leave it on for 30 minutes. Rinse thoroughly with cool water.
Keeping curly hair fully hydrated may not be easy since the hair’s natural oil doesn’t travel to the hair shaft. That’s why LUS Deep Condition and Repair may do the tricks. It has a thick, creamy texture that easily coats your strands. The hair mask also rinses out nicely, leaving no residue or film.
The Deep Condition and Repair is best suited for those with damaged, high-porosity, and dry hair. In addition to Silicone-free Conditioner, you can use this mask on wet hair for extra moisture and repair. It may not be suitable for over-moisturized hair since hydrating is the whole point of this product.
These are the top products of LUS Brands that are specially crafted to moisturize and repair wavy, curly, and coily hair. Next, let’s take a look at the key active ingredients.
LUS Curls Key Ingredients Breakdown
When it comes to the formula, LUS Brands works closely with chemists to add ingredients that have actual benefits for hair into their formulas. All of their hair products feature plenty of natural, hydrating ingredients and even have received Curly Girl Method approval.
They are all free of Sulfates, Silicones, Parabens, Propylene Glycol, Phthalates, Paraffin, DEA, Mineral Oil, Gluten, and Synthetic Dyes.
Here we take a look at the key ingredients of their top products and how they work individually.
Shea Butter
Nicknamed “miracle fruit seed oil,” shea butter has sealing properties that can help hydrate and lock in moisture. It is also rich in vitamin A, vitamin E, and fatty acids which are beneficial to repair and prevent hair breakage.
Moringa Oil
Loaded with antioxidants and anti-inflammatory properties, moringa oil helps fight free radical damage and promote healthy scalps. It is also rich in monounsaturated fats made up mostly of oleic acids that moisturize and repair your hair strands.
Irish Sea Moss
It is rich in vitamin A which helps control oil production on your scalp. Sea Moss is also beneficial to improve hair’s moisture and softness, making it easy to detangle.
Passion Fruit
Full of antioxidants (vitamins A, B2, and C as well as potassium), passion fruit may help promote healthy scalp/ hair and prevent damage due to free radicals.
Açai
It is extracted from acai berries that grow in the rainforest of South America. Acai is loaded with antioxidants (vitamins A and E) that can help prevent and fight environmental damage to your hair. It also helps improve hair’s elasticity for a soft, frizz-free finish.
Rice Bran Oil
It contains fatty acids and vitamins, which are beneficial to repair hair damage and split ends. Its antioxidant properties do wonders to prevent free radical damage to your hair.
Avocado Oil
Packed with essential fatty acids, avocado oil can help moisturize, strengthen, and repair your hair. It has seal properties that can lock in moisture, keeping your hair stay hydrated.
Aloe Vera
Aloe vera can penetrate the cuticles, making it beneficial to provide hydration for dry hair. It is widely known to reduce excessive oil (sebum) and treat flaky scalps.
Jojoba Oil
This oil is widely used in many hair products as a moisturizer. The essential benefits of jojoba oil are to help protect your hair against breakage, dryness, and split ends. It is also beneficial to seal in moisture while applying on wet hair.
Rosemary Oil
It has been shown to help promote hair growth by improving blood circulation on your scalp. Rosemary oil is also beneficial to prevent premature graying, dandruff, and dry scalps.
Vitamin E
Its antioxidant properties can help reduce oxidative stress, preventing hair damage and breakage. Vitamin E also helps moisturize your hair as well as reduce breakage.
Provitamin B5
Otherwise known as panthenol, provitamin B5 is beneficial to moisturize, soften, and repair your hair. It also helps to protect your hair from environmental damage, reduce hair loss, and strengthen your hair.
After learning the key ingredients, we cover real-life user reviews of LUS Curls in the next section.
LUS Curls Reviews: What Do Customers Say?
Here we cover both positive and negative real-life user reviews after using LUS Curls hair products. Now let’s start with positive reviews.
Positive Reviews
Many users appreciated LUS Curls 3-Step Systems for how they revive their wave or curly patterns. The below review mentioned that LUS Curls 3-Step Systems also strengthened her hair.
“I went back to my natural texture 9 months ago and these products have transformed my wavy/curly hair! It is so much thicker and shinier. I also have way less hair fall in the shower. I did also stop my bleach highlights, but I attribute my hair’s overall health to this line!”
Reviews of a woman with bottled blonde, curly hair after using the 3-step system for only a month.
“I went with curly and my hair is bouncy and holds the curls without the crunch. I don’t even have to use the style all the time either (no hair colors change just lighting).”
Reviews of an adult woman with short, 3B-type hair after using the 3-step system and Irish Sea Moss Gel. The products really defined her curls without weighing her hair down.
“A little goes a long way! I love the smell and consistency of the product. Goes on so smoothly and helps define and lock in my curls without my hair getting greasy or flaky! Don’t forget to scrunch the crunch out. It doesn’t dry out my hair and less frizz.”
Reviews of someone satisfied with the results given by Deep Condition and Repair. It helped revive her hair health and moisture even in a humid region.
“Not only does it smell amazing but it makes my hair shiny and it looks so much more healthy! I’m so happy to have found this deep conditioner. Even my second-day curls stayed shiny! The picture above on day two hair living in GA with tons of humidity!
Next, let’s check out the negative reviews.
Negative Reviews
While many users are very happy with the benefits, on the other hand, some feel a bit disappointed due to various reasons. Below is a review of someone with fine hair who noticed residue after using the 3-step system.
“I have very fine, wavy (2B) hair. Typically, I look like a frizzy lion when I let my hair air dry. I definitely appreciated the waves and lack of frizz. However, it kept a residue. My waves lasted all day and through the night, but there was just too much oil for my fine hair.”
On Amazon, some users complained about the bottle design that makes the shampoo and conditioner hard to get out.
“The bottles for the shampoo and conditioner are difficult to open and get the product out. The “push side” doesn’t open the dispense side and on the second day of use, the top came completely off of the conditioner and doesn’t close anymore. This wouldn’t be such a big deal if I could stand the bottle upright on the bottom, but nope it’s shaped like a bullet.”
Reviews of an adult woman with 3A-type hair who used all of LUS Curls’ hair products. However, the products left residue on her hair.
“Thank you for putting a product out for us that has more hold than the All-in-One. My only complaint is that sometimes it flakes.”
Reviews of someone who considers the products too expensive.
“My hair is getting the hang of the natural curls. The only thing is for my long hair I have to buy a lot of product and it’s not going to be cheap.”
Now, let’s take a look at the disadvantages of LUS Curls’ hair products.
Disadvantages and Possible Side Effects
Although LUS Curls are free of sulfates and silicones, some substitutes may cause unwanted effects on your hair. Below is a recap of possible side effects and disadvantages of LUS Curls’ hair products.
- Although the shampoo is sulfate-free, it contains sodium C14-16 olefin sulfonate which potentially causes dryness, especially if you have extremely dry or damaged hair. Always condition or deep condition after washing your hair to help close the cuticles. Opened cuticles can lead to hair dryness, damage, and breakage.
- The Classic 3-Step Systems contain Fragrance, which may potentially irritate such as redness and itching. If you have a sensitivity to this ingredient, you can opt for the Fragrance-Free 3-Step Systems as an alternative.
- The products may be silicone-free, but they contain ingredients that may increase buildup on your hair. These include Guar Hydroxypropyltrimonium Chloride, Polyquaternium-4, Polyquaternium-7, and Polyquaternium-11. It is recommended to detoxify your hair once a week or two weeks to help remove product buildup which can cause dull hair or hair matting.
- If you are sensitive to phenoxyethanol (a preservative that prevents the growth of mold and bacteria), you may experience allergic-type reactions or hives. You can soothe the irritation by using a cold compress, aloe vera, or calamine lotion.
These are the disadvantages and side effects of LUS Curls’ hair products. Kindly check the full ingredient list to find out if any ingredients may trigger allergic reactions. Now, let’s check similar products from other brands.
Alternatives to LUS Curls
Finding products that hydrate and embrace your natural curls is pretty easy since many brands have curly hair lines on their portfolios. We provide 3 alternatives to LUS Curls that are designed for texture-haired women.
Aveda Be Curly Style-Prep
- Item Package Length: 4.1cm
- Item Package Width: 4.2cm
- Item Package Height: 14.5cm
Say goodbye to frizzy hair and knot with this pre-style treatment which is formulated with baobab, wheat protein, babassu oil, and more. This style-prep helps to add hydration, curl definition, and hair manageability.
Aveda also offers other products in the Be Curly lines, such as shampoo, conditioner, mask, curls enhancer, and co-wash. You can get Aveda Be Curly Style-Prep for around $25 (3.4 fl oz) on Amazon.
Moroccanoil Curl Defining Cream
- Color safe, sulfate free,phosphate free, paraben free
- Hair remains smooth and frizz free with great movement
- Apply 1 2 pumps of Moroccanoil curl defining cream to towel dried hair, distribute product throughout hair and diffuse to activate and enhance curls
The best-selling curly hair cream that is infused with argan oil and vegetable protein. This curl-defining cream helps tame frizz and create natural-looking curls, leaving your hair bouncy all day long.
A pack of Moroccanoil Curl Defining Cream costs you around $36 for 8.5 fl oz. They also have shampoos, conditioners, hair oils, and mousse that are designed especially for curly hair.
Briogeo Curl Charisma Hydrating Shampoo
- WHO IT’S FOR: For those with wavy, curly and coily hair texture types - 2A to 4C.
- WHAT IT IS: A creamy, sulfate-free curly hair shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
- WHAT IT DOES: Provides a hydrating cleanse without stripping hair of natural oils. Minimizes frizz to enhance curl definition.
Packed with rice amino acids and shea butter, Briogeo helps cleanse and moisturize your hair without stripping much moisture. This sulfate-free shampoo is also enriched with avocado oil to help nourish and define curls in every use.
Currently, you can get Briogeo Curl Charisma Shampoo for $28 (8 fl oz) on Amazon. The brand also provides deep conditioning, gels, and creams that help to enhance your curls.
Bottom Line: Get Well-Defined Curls Without Complicated Process
LUS Curls can be the lifesaver for texture-haired women who may struggle in finding the proper hair care routine. The products are Curly Girl Method-approved and don’t contain ingredients that can jeopardize your curls. The formula is very concentrated, making it perfect for hydrating and repairing your hair.
Hope this review was helpful and gave you all the details about their products. Leave us with questions or thoughts in the comment section.
Frequently Asked Questions
Do you use gel with LUS?
You can mix the gel with All-in-One for quick and easy application. This will help to hold your curls in place and deliver softer, hydrated hair.
What types of curls does LUS make?
LUS Curls is designed for all types of curls (2A to 4C). Especially the All-in-One Styler that is customized for wavy, curly, and coily hair. Make sure to pick the one that fits your curl type.
Karmelia is a writer at Reactive hair with a background in International Relations. She is usually glued to her laptop exploring the skincare & haircare world. She loves writing quality content that help people get a better understanding of the safety of the products they are using for better hair health.
Driven by her enthusiasm, Karmelia strives to empower ordinary individuals in making informed choices about their haircare routines. Recognizing the overwhelming number of products available in the market, she understands the importance of reliable guidance to navigate through the options. Through her articles, she aims to bridge the gap between scientific knowledge and everyday haircare, ensuring that her readers can easily grasp the benefits and suitability of various products.
